What is regenerative ranching or farming? And why is regenerative important?
"Leave Things Better Than You Found Them"
Regenerative Is More Than Sustainable - It’s Restorative.
After centuries of mass production, our soils have been depleted. Regenerative ranching and farming rebuild what’s been lost - restoring the life beneath our feet through rotational grazing, cover crops, and holistic land care.
In just a few years, tired soil becomes living soil again - rich, balanced, and full of vitality. It’s the difference between maintaining the land and truly healing it.
From Living Soil to Radiant Skin
Our tallow comes from Montana ranches where cattle graze freely on regeneratively managed pastures. Healthy soil nurtures healthy grasses and healthy animals produce nutrient-rich, vitamin-filled tallow.
This golden ingredient forms the heart of our moisturizers, carrying vitamins A, D, E, and K and skin-rejuvenating fatty acids that leave your complexion soft, balanced, and radiant.
Regenerative is Good for You and Good for the Earth.
Unlike conventional farming that depletes resources, regenerative methods restore the land, making it better each year rather than worse. Here are our top reasons we intentionally choose regenerative sources:
1. Skin-Nourishing Nutrition
Healthy soil means more nutrient (vitamins, fats, minerals, and antioxidants) rich ingredients resulting in better skincare that deeply nourishes and restores your natural glow.
2. Continuous Improving Soil Health for Future Generations
Regenerative systems rebuild topsoil which improves water retention, biodiversity, and long-term fertility. Regenerative soil make farms more resistant to drought, flooding, and other natural issues - ensuring reliable ingredient quality for decades to come.
3. Supporting Small Ranchers
Every purchase sustains family-run regenerative ranches, preserving traditional craftsmanship and community livelihoods.
4. Circular, Waste-Free Beauty
Nothing goes to waste. Regenerative systems use byproducts (like suet fat) responsibly, turning them into nourishing skincare instead of industrial waste. These methods mimic natural cycles: animals grazing, plants regrowing, soil replenishing - creating true harmony between land, animal, and human.
5. Carbon Sequestration
By rotating grazing and planting cover crops, regenerative farms help pull carbon from the atmosphere back into the soil, reducing greenhouse gases.
The Solura Promise: To Leave Things Better Than We Found Them
Regeneration is more than how we source ingredients. It’s a way of living for us. Every Solura jar reflects a promise to care for the land, respect its rhythms, and to give back more than we take.
When you choose Solura, you’re part of a movement to restore the natural balance — one that nourishes your skin, supports small farms, and aims to leave the earth in a better position for the next generation.
